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Online Marketing Analyst Job (Dallas, TX, US)

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Online Marketing Analyst

Job ID #: 28195
Company: Hotels.com
Location: USA - TX - Dallas
Functional Area: Marketing
Employment Type: Full-Time Regular
Education Required: Bachelors
Experience Required: 3-5 Years
Relocation Provided: No

Position Description

Online Marketing Analyst

As an online marketing analyst, this role will be an integral part of the Global Meta Team and Hotels.com strategy. This candidate will have an immediate impact and be given the ability to grow and advance in an exciting, online travel company. This position will support specific placements on Hotels.com external comparison shopping partner sites. This position will report to the Sr. Manager of Partner Marketing, Hotels.com.

Duties and Responsibilities:

- Push the limits of Hotels.com thinking on how to operate performance based marketing channels

- Understand the complexities of campaign performance and evaluate growth to identify opportunity gaps

- Recommend changes in spend level with partners while being able to articulate potential impact

- Ensure ads are performing as expected, functioning properly and are being tracked by internal and external systems

- Troubleshoot day-to-day issues across internal and external teams to arrive at solutions quickly

- Conceptualize campaign adjustments, design and implement testing and evaluate results

- Generate and disseminate reporting to ensure that the wider team is aware of advertising performance trends

Knowledge, Skills & Ability Required:

- Bachelor’s degree with strong analytical focus (Computer Science, Mathematics, Economics, Statistics, etc)

- Minimum 2 years of experience directly related to the duties and responsibilities specified

- Familiar with online performance based marketing channels

- Comfort with data driven business management

- Able to develop strong working relationships with internal peers and can get cooperation in a non-authority relationship

- Exceptional attention to detail in executing complex projects and time-sensitive deliverables

- Project and campaign management experience

- Expert in MS Excel; knowledge of SQL, SAS, or other data processing scripts a plus

- Knowledge, passion and/or experience of travel industry is a plus

About Expedia, Inc.

Our mission is to revolutionize travel through the power of technology.

Collectively, the Expedia, Inc. brands cover virtually every aspect of researching, planning, and booking travel, from choosing the best airplane seat, to reading personal travel reviews of hotels, to planning what to do in a destination once you arrive. The Expedia, Inc. portfolio serves both leisure and business travelers with tastes and budgets ranging from modest to luxury. Expedia delivers consumer travel demand from nearly every continent to nearly 149,000 hotels and hundreds of airlines, tour operators, car rental companies and destination services supply partners. Please visit http://bit.ly/expediabrands to learn more about our travel brands.

This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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